From Brief
to Delivered Stock.

Category, target market, volume, timing and the budget frame you are working to.

The four inputs that decide almost everything downstream are category, destination market, volume and how firm your launch date is.

A rough band is fine at this stage. Precision matters less than knowing which constraint is hard and which is negotiable.

A reference product broken down into texture, finish and packaging targets.

Send a product, a photo or a link. We break it into the attributes a lab can work against — viscosity, absorption, finish, scent profile, dispensing.

We interpret rather than copy. Reproducing a competitor’s formula is neither legal nor useful, and an ingredient list does not disclose enough to do it anyway.

Partner selected against formula, category, volume and certification needs.

Emulsification capability, filling format, batch minimums and certification scope differ sharply between facilities.

We match on those rather than on who has capacity this month.

Actives, base and claim direction defined with the formulation lab.

Claim direction is decided together with concentration, because what you may say about an active is set by your destination market rather than by how much you include.

Where two actives need incompatible pH windows, we raise it before formulating rather than after a sample disappoints.

Iterations until texture, scent and performance match the brief.

Each round records what changed, so a decision can be reversed rather than re-litigated.

Convergence depends far more on brief quality than on the number of rounds.

Container, closure, decoration and compatibility confirmation.

Compatibility is checked against the actual chosen pack, not a generic equivalent. Discovering an interaction after tooling is expensive and slow.

This is also where your minimum order is usually decided — component minimums frequently exceed the bulk formula minimum.

Stability, challenge and market-specific documentation prepared.

Accelerated stability supports a launch decision; real-time testing is what substantiates a shelf-life claim.

Documentation is assembled in the form your destination market and retail channel will actually ask for.

Bulk manufacture, filling and inspection against the agreed specification.

Acceptance criteria and tolerances are agreed before the run, not negotiated after.

For emulsions we recommend a pilot batch — behaviour in a production vessel differs from behaviour in a beaker.

Shipping documents, customs coordination and delivery to your market.

Certificate of free sale, ingredient declarations, test reports and manufacturing statements, prepared for the destination.

Registration itself is normally filed by the importer or local responsible person, because most jurisdictions require a domestic entity to hold it.